Ann's News

Help me Solve the Chicken and Egg Game

The Chicken and Egg Game is one of the most excruciating games that startup entrepreneurs have to play.

Here’s how you play it: In order to achieve A you need B but in order to get B you first need A. So what comes first, A or B? The chicken or the egg?

It’s a very common game that investors engage entrepreneurs in. Here’s how they play it: In order to get blank amount of dollars; you must achieve milestones 1-3…meanwhile, you can’t achieve milestones 1-3 without the blank amount of dollars.

So what’s my current chicken and egg game??

It goes soemthing like this…

In order to entice venues to give Tickets with a Twist free tickets to upcoming shows they want to know I have a solid foundation of members (currently around 1,000 WhyGoSolo members). However, in order to appeal to a solid foundation of members I need a nice (good size and variety) selection of tickets.

What comes first…the venues (tickets) or the members?? Venues are attracted to the members and the members are attracted to what the venues have to offer.

How am I playing the game?

I’m going after the chicken and the egg at the same time:

  1. I’m contacting venues and pitching them. I’m also reaching out to the actual entertainers and promoters for the venues who can also make things happen.
  2. I’m working to rally members. I started the Facebook Group – We Only Go Out for Free to raise awareness about Tickets with a Twist and WhyGoSolo. Say we had 5,000 members in DC. That would make for a very appealing crowd to the DC venues…
  3. I’m pulling my resources. I’m figuring out who knows who in the right communities to reach decision makers. I’ve bought quite a few people lunch this past week
  4. I’m letting people know. I have the mission to aggressively let people know about Tickets with a Twist and the many win, Win, WIN situations it creates for venues, entertainers and people who love going out. I’ll continue to blog, engage others to blog, I’ve made videos, a squidoo lens, posted on Craigslist and will be attending many upcoming networking events and meetups to talk about Tickets with a Twist and hand out information. I’m also planning some other things through Yut Media, Inc.

I’m sharing this because if you’ve ever played the Chicken and Egg Game you know this is an extremely challenging game that drives you crazy and keeps you going in circles.

Am I nuts to blog about being in a Chicken and Egg Game…possibly, but people can’t help if they don’t know what’s going on!!